British Gas

Why is it big companies try to embrace digital but do it *so* badly?
I've been trying to organise my British Gas account online for six months and somehow, for whatever reason, despite them sending me bills with the a/c number on it, they can't recognise me. I call the online support team and they end up cutting me off! When I do get through, there's the obligatory 'we love you, we'll be with you' message. And then they advise me that it's busy, and I should go online. I f***ing know that. I can't. Hence my call to you.
I'm not bothered about companies that aren't online. If I choose to use their products, then I choose to abide by their way of working. But don't pretend you do digital, if you clearly are still struggling with customer service.

sunny day

Right, now it's stopped raining I'm off to buy a paper and then to sunny Croyden for a meeting about digital. Ah the joys of working for yourself.

Sadly, though, you have to finance your media consumption yourself! Happily, though, I'm loving the comments on Brand Republic about my replacement at Revolution. Poor guy. No staff and first day in the job and he's got grief.