Sunshine

Today was spent mostly sitting in the sun and working. Hard realisation that, actually, both don't go together. Now badly burnt.

Confused at the surprise around MySpace not hitting advertising revenue targets, would've thought that was obvious given the reluctance and sceptism by big brands to invest in social media. A new approach needs to be taken. Still working on this Olympics piece. Can't seem to get much joy from anyone on it. Ho hum.